many options does not necessarily mean better - hone in on just a couple. one way to see creativity is a sequence of A/B testing. this, or that?

always trust your instincts, and stay true to your vision. make things that you like, that makes you happy

the scientific nobel prize winning finding that the brain is plastic, and that it stops developing after the age of 25 is absolutely false. for years, so many papers have been based on this finding. and all that is to waste.

in some sense, wrestling is the most real thing we can think of (rubin). it is real by the fact that we know that it is fake.

rubin has a unique trait - he is not swayed by the effect of nostalgia. he looks in the present and in the future. synonymous with the lesson: do not live in the what if